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Another nasty growth hack

Scotiabank's unsubscribe flow has a little more friction than it needs


I’m not even a Scotiabank client, and they still managed to send me marketing emails.

Okay. I’ll just unsubscribe.

This is what I see:

A Scotiabank Chile marketing email in Outlook instructing the recipient to send an email with the subject REMOVER to remover@scotiabank.cl to stop receiving messages.

That’s a bit cumbersome. I see what you’re doing, though. Then I paste the address into a new email.

An Outlook for Android compose screen addressed to remover@scotiabank.cl, with the keyboard open and the subject and message fields still empty.

So inconvenient. So much friction.