Another nasty growth hack
Scotiabank's unsubscribe flow has a little more friction than it needs
I’m not even a Scotiabank client, and they still managed to send me marketing emails.
Okay. I’ll just unsubscribe.
This is what I see:
That’s a bit cumbersome. I see what you’re doing, though. Then I paste the address into a new email.
So inconvenient. So much friction.